Nutella Peanut: what’s new and where?

What’s new from Nutella

Nutella has introduced its first new flavor in more than 60 years: Nutella Peanut. It combines the brand’s signature chocolate-hazelnut spread with roasted peanut.

Where it’s available

The new flavor is described as available “nationwide,” indicating distribution across the U.S. market rather than a limited regional test.

Why this matters to shoppers

This launch is notable because it breaks the long stretch in which Nutella’s product lineup hadn’t added a genuinely new flavor. A change like this can impact shoppers who rotate between common Nutella flavors for toast, sandwiches, and baking.

It also matters for recipe users and home bakers: Nutella is frequently substituted in desserts and fillings, and peanut-forward notes can shift the flavor profile of items like brownies, cookies, and layered no-bake desserts. If you use Nutella as an ingredient rather than just a spread, a new flavor can create new variations without changing your approach.

What we still don’t know

The material provided doesn’t specify whether Nutella Peanut is offered in multiple pack sizes, what the suggested retail price is, or how its taste compares with the original beyond the presence of roasted peanuts alongside the chocolate-hazelnut base.