What changed with Nutella—its first new flavor?

Question

Hans Steiner · Accepted Answer

Nutella releases its first new flavor in over 60 years

Nutella has launched its first real new flavor in more than 60 years: Nutella Peanut. The product pairs Nutella’s signature chocolate-hazelnut spread with roasted peanut. The rollout is described as available nationwide.

This is notable not just as a novelty; it marks a rare shift in a brand that has historically leaned on a single, widely recognized flavor identity. Introducing peanut also suggests an attempt to broaden appeal toward consumers who like both chocolate spreads and peanut-forward flavor profiles.

What to expect in the product concept

Core Nutella flavor (chocolate-hazelnut)
Added roasted peanut flavor to differentiate it
Nationwide availability in North America per the description

Why it matters for food shoppers

Nutella Peanut gives households another mainstream option for pantry shelves and quick snacks—think toast, filling for desserts, or mixing into baking. It also signals that major chocolate-spread brands continue to look for growth beyond the original formula, even in mature categories.

For home cooks, the most practical impact is substitution: Nutella Peanut can be used in the same ways people use Nutella, but expect a nuttier, more savory note than the original hazelnut-forward taste.

No further details about packaging size or exact product formulation were included in the snippet, so those specifics would need checking on the label once it hits stores.