What did Kraft add to mac and cheese?

Kraft’s protein-pumped mac and cheese

Kraft Mac & Cheese is expanding into the protein trend with a new product called PowerMac. The announcement frames the update as a way to keep the familiar, comfort-food “iconic” format while adding more nutrition targeted at everyday eaters.

According to the information provided, PowerMac is designed to deliver:

• 17 grams of protein per serving
• 6 grams of protein? (the story specifies protein grams and additional protein-related benefits but the exact nutrition line beyond those figures isn’t fully detailed here)

The broader takeaway is that Kraft is joining a larger market shift where packaged comfort foods are being reformulated or repositioned around protein content. That matters because mac and cheese is a high-volume staple in many households—so even small changes in nutrition strategy can influence what shoppers choose during grocery runs.

For cooks and parents, the practical question is how the product fits into meal planning: does it replace a protein side, or allow a “one-bowl” meal to feel more substantial without requiring extra prep? In the data provided, PowerMac is presented as a way to add protein to a product people already buy for speed and familiarity.

No further details were given about flavor changes, ingredient substitutions, or whether the product is rolled out nationwide versus specific test markets. For now, the only clear facts are that Kraft is launching PowerMac and that the headline nutrition goal is higher protein than the classic format.