What did the FDA change about food color labels?

The rule change and what it allows

The U.S. Food and Drug Administration revised its labeling guidance on color additives, narrowing the distinction between what counts as an “artificial” color and what can be described as “naturally derived.” Under the updated policy, food makers may now use the phrase “no artificial colors” on products that contain certain added color ingredients described as naturally derived.

Why the shift matters

• Shopper expectations: Many consumers interpret “no artificial colors” as meaning a product contains no added colorants at all; the new policy allows some added, naturally derived colorants while still using that claim, which could change how shoppers evaluate ingredient lists.
• Industry flexibility: Food producers gain more leeway to use color ingredients that are derived from natural sources while keeping marketing claims that appeal to customers seeking more “natural” products.
• Label transparency questions: The change raises the possibility that labels people rely on for quick purchasing decisions may not match more restrictive consumer definitions of “no artificial.”

What we still don’t know

• The guidance outlines which types of colorants qualify as naturally derived, but reporting did not include a comprehensive list of specific additives now permitted under the claim.
• How enforcement will play out — including whether the FDA will issue further clarifications or require additional on‑label disclosures — is not yet detailed in the coverage cited here.

Readers who care about food‑color sourcing should check ingredient panels for specific color names and stay alert for further FDA guidance or industry updates clarifying which color additives qualify as naturally derived.