What is Kraft’s PowerMac protein mac and cheese?

Kraft adds protein to classic mac and cheese

Kraft is launching a new protein-forward version of its iconic macaroni and cheese. The product, described as part of Kraft’s move into higher-protein packaged foods, is branded as PowerMac and is positioned as an upgrade over traditional mac and cheese.

According to the product description, the new formulation is fortified with: - 17 grams of protein - 6 grams of protein (as stated in the coverage’s nutrition summary)

How it fits the broader trend

The launch reflects a wider industry push toward “protein products” as consumers look for filling meals that can fit modern nutrition goals. It’s also consistent with the broader market conversation around adding protein to everyday staples rather than treating it as a niche option.

What to consider as a shopper

Because the coverage focuses on the protein positioning rather than taste trials, it doesn’t provide details like whether the texture or flavor changes substantially compared with standard Kraft Mac & Cheese. Still, the headline implication is clear: Kraft is redesigning a familiar comfort-food format to compete in the higher-protein category.

For people who want the convenience of boxed mac and cheese but are actively trying to boost protein at meals, this new product is a direct option to watch for in stores.