What is Kraft’s protein-packed mac and cheese?

Kraft Mac & Cheese joins the protein push

Kraft is launching “PowerMac,” a new version of its iconic mac and cheese that’s built to deliver substantially more protein than standard boxed mac. The product concept is straightforward: take a familiar comfort-food staple and rework the nutrition profile.

According to the announcement, PowerMac is fortified with pea protein. It’s designed to deliver:

• 17 grams of protein
• 6 grams of something unspecified in the snippet (the story truncates after “and 6 grams of,” so the full list of other nutritional targets isn’t available)

Why this matters: the “protein chat” is increasingly driving product development across grocery. Kraft’s move reflects consumer demand for higher-protein convenience foods that still feel like traditional comfort meals.

What’s clear from the coverage

• Kraft is introducing PowerMac, a protein-forward mac and cheese.
• Pea protein is part of the formulation.
• The protein target cited is 17 grams.

What’s unclear

• The snippet doesn’t provide the complete nutrition panel, ingredient list, price, or launch scope.
• It also doesn’t say how the added protein affects texture or flavor—only that the product is intended to increase protein content.

For shoppers, the practical question is whether the upgraded nutrition comes with any tradeoffs in taste or kitchen performance. Those details aren’t included in the information provided here, but the product launch itself is a clear signal that high-protein convenience is becoming a mainstream boxed-food strategy.