What is Pizza Hut Japan’s drinkable cheese curry pizza?

Pizza Hut Japan’s new “Nomeru” cheese curry pizza

Pizza Hut Japan has introduced a novelty pizza positioned for a new kind of consumption experience: “Drinkable Cheese Curry Pizza,” officially titled the Nomeru Pizza Cheese Curry.

The concept

The product is described as drinkable, which signals a design meant to be eaten like pizza but with a saucier, more fluid cheese-and-curry setup than a typical slice. The name itself is treated as a standout feature in the coverage, emphasizing the playful, product-led idea.

Why it’s notable

This is an example of fast-food innovation that leans into texture and format—turning familiar flavors (cheese and curry) into something framed as a cross between pizza and a liquid-forward treat.

What cooks at home can take from it

Even though the story is about a packaged menu item rather than a recipe, home cooks can infer the likely direction: - a curry-forward base paired with cheese designed to stay melty - enough sauce liquidity to create a more “sippable” eating experience

What’s missing

No specific formulation details are provided in the summary—so it’s unclear exactly how the pizza achieves the “drinkable” effect (for example, whether it’s sauce concentration, cheese style, or crust engineering).

But the takeaway for food news readers is straightforward: Pizza Hut Japan is betting that curry and cheese plus a radically different mouthfeel will drive buzz, and the “drinkable” framing is the marketing hook.