What is the McMullet burger?

McDonald’s New Zealand adds the McMullet

McDonald’s New Zealand has introduced a new novelty item called the “McMullet,” a burger that combines a mullet-themed concept with classic cheeseburger format. The product is positioned as a playful, attention-grabbing menu drop—exactly the kind of limited-time branding that fast-food chains use to generate buzz and drive traffic.

In practical terms, the key idea is that it’s a cheeseburger with a mullet twist, rather than a radical departure from the chain’s core building blocks. That matters because it suggests McDonald’s isn’t asking diners to adapt to an unfamiliar flavor profile; instead, it’s using familiar components and adding thematic presentation or toppings to make the item feel new.

For customers, the takeaway is that the burger is currently “recently dropped,” implying limited availability and a chance to try it while it’s on offer. For fans of McDonald’s collabs and gimmick releases, it follows the pattern of seasonal or novelty items that show up in markets first and can sometimes later influence wider menus.

Why it matters for food readers: novelty burgers are a window into how major chains test consumer appetite for themed food. Even when the foundation stays consistent—cheese, beef, bun, and standard condiments—the names and packaging can influence demand and social sharing. Items like this can also foreshadow what kinds of branding moves a chain may prioritize next.

If you’re looking for the “what to expect” checklist before ordering: treat it as a cheeseburger with a mullet theme rather than a long-ingredient experimentation project.