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What new bourbon is being released by Four Roses?

Four Roses releases an oldest-aged bourbon

Four Roses is releasing its oldest bourbon yet: a 21-year-old single barrel. The story frames it as a limited release in a new annual series of ultra-premium bourbons.

What’s known from the coverage

  • Age and type: 21-year-old single barrel bourbon.
  • Proof: 124.9-proof.
  • Scale: limited to 1,300 bottles.
  • Series context: it is presented as the inaugural release in an annual lineup.

Why it matters

  • Shows how bourbon brands are leaning into scarcity. Limiting production to a small number of bottles supports higher demand among collectors and enthusiasts.
  • Older-age statements remain a selling point. A move to the “oldest” bourbon can be positioned as a quality signal in a category where aging time often drives perception.
  • A premium tier often affects the secondary market. Small, high-proof, ultra-aged releases commonly sell out quickly and can trade at a markup.

In practical terms, this is a straight product announcement aimed at bourbon buyers seeking rare, long-aged bottles rather than an ingredient- or recipe-focused story.


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