What new flavor did Nutella release?

Nutella’s first new flavor in over 60 years

Nutella has launched its first major flavor update in more than six decades: Nutella Peanut. The new product blends Nutella’s signature chocolate-hazelnut spread with roasted peanut, creating a chocolate-peanut variation built on the familiar Nutella base.

Why it matters for shoppers

Nutella is often treated as a pantry staple and a go-to ingredient for quick desserts and snacks, so a new flavor can quickly become a “what’s the difference?” comparison item in grocery aisles. The rollout is described as available nationwide, which increases the likelihood that it will show up broadly in stores and kitchens—not just in a limited test market.

What consumers should expect

No additional product formulas (like whether it contains different sweetener blends or texture changes) were detailed beyond the central concept: peanut is folded into the chocolate-hazelnut spread. A recipe developed specifically for North America is mentioned in connection with the rollout.

How to use it

Given Nutella’s existing use cases, consumers will likely use Nutella Peanut similarly to the original—on toast, as a dip, or as a swap in recipes that call for Nutella (cookies, crepes, layered desserts). If you’re baking, treat it as a straight substitution for the classic spread unless a recipe explicitly calls out the hazelnut profile.

Bottom line

This is a notable brand move because it isn’t a seasonal limited edition—it’s framed as the brand’s first meaningful flavor change in generations, making it one of the more high-signal confectionery releases in the current food-news cycle.