What new Kraft protein mac-and-cheese launched?

Kraft’s new protein mac-and-cheese product

Kraft Mac & Cheese is adding a protein-focused option to its lineup with a new product called PowerMac, designed to “join the protein parade.” The concept is straightforward: the familiar boxed mac-and-cheese format is being repositioned toward consumers looking for higher protein in a convenience meal.

According to the coverage, the PowerMac version is fortified to deliver 17 grams of protein and 6 grams of fiber (the exact nutrition breakdown beyond that isn’t detailed in the story summary provided).

Why this matters in food news:

• It signals continued mainstreaming of protein-forward packaged foods.
• It also reflects competition among brands to repackage existing staples with added nutrients, rather than requiring consumers to switch to entirely different meals.

What the story does not specify:

• Whether the pasta type, cheese sauce formulation, or taste/texture differs from standard Kraft Mac & Cheese.
• Pricing, availability windows, or which retailers will carry it first.

Bottom line: Kraft announced a protein-enhanced take on its iconic mac-and-cheese, positioning it for people who want a high-protein option without abandoning a familiar comfort-food staple.