What new products did Shake Shack launch?
Shake Shack introduces a pimento-cheese–forward burger and chicken sandwich
Shake Shack is rolling out new menu items built around pimento cheese, but with a twist: the chain “made pimento cheese, then decided the pimentos had to go.” Instead of chopped pimentos, the new sandwich lineup uses sharp cheddar mixed with chopped ingredients (the story describes chopped components) to deliver a pimento-cheese-style flavor profile.
The launch includes:
- A Clubhouse Pimento Cheese Burger
- A Clubhouse Pimento Cheese Chicken Sandwich
Both are positioned as pimento-cheese inspired, but the change is the defining feature—pimentos are removed while the cheddar-forward profile remains. For diners, that matters because pimento cheese is typically known for its sweetness and peppery pimento flavor; removing the pimentos suggests the chain is aiming for a more cheddar-centric, less distinctly “pimento” taste.
From a menu-trends perspective, the move also signals how chains iterate on familiar American comfort flavors. Rather than keeping the traditional ingredient list exactly as-is, Shake Shack is adjusting what goes into the core sauce to better fit its production approach or target flavor.
If you’re looking to try it, you’ll want to judge it as a modern take on the pimento cheese concept rather than a strict replica. The headline takeaway: pimento cheese is still the inspiration, but the pimentos are gone in Shake Shack’s new versions.