What’s in Nutella Peanut?

Nutella’s first new flavor in decades

Nutella has introduced a new product flavor in North America: Nutella Peanut. The rollout is positioned as the brand’s first real flavor change in over 60 years.

How it’s different

Rather than changing the core chocolate-hazelnut base, the new version blends Nutella’s familiar chocolate-hazelnut spread with roasted peanut flavor. That means the product is designed to keep the signature Nutella taste while adding a nutty, peanut-forward twist.

Why it’s news

Nutella is a long-running, habit-driven pantry staple, and launching a new flavor—especially the first in more than six decades—signals a major move for the brand. It also matters for shoppers because it creates a new option within the same usage patterns: spreading on toast, swirling into desserts, or pairing with snacks.

Availability

The story says Nutella Peanut is available nationwide. No additional regional limitations or special distribution channels were described.

What you should do with the information

If you buy Nutella for baking or quick breakfasts, the new flavor gives you another substitution option when a recipe calls for “Nutella-style” spread. For example, it could be used wherever peanut and chocolate flavors tend to work well—though the story doesn’t provide specific recipe guidance.

In short: Nutella Peanut is the next flavor add-on, combining the brand’s chocolate-hazelnut profile with roasted peanut notes, and it’s now rolling out across North America.