What’s new in Nutella for North America?

Nutella’s first new product since 1964 is rolling out

Nutella is launching a new product in North America, and it’s being positioned as the brand’s first new offering since 1964.

From the information provided, the rollout includes two key elements:

• A North America–specific recipe: the new product’s recipe was developed for the region rather than imported wholesale from another market.
• A long gap since the last addition: the story emphasizes how unusual it is for Nutella to release something new after such a long stretch.

Why this matters for food news readers:

• Changes to a pantry staple like Nutella can affect how consumers shop and what retailers stock, especially around spreads used in everyday desserts and baking.
• A region-tailored formula can also create “comparison” demand—people will likely try both the original and the new version to see how the taste and texture differ.

If you want to search efficiently, pair “Nutella peanut” or “Nutella new product since 1964” with “North America” to find coverage discussing how the new flavor compares to the original.

No further ingredient list, nutrition facts, or launch timeline details were included in the provided material, so those would need separate confirmation from the full product announcement.