What’s the deal with Buffalo Wild Wings deal?

Buffalo Wild Wings brings back Bottomless Apps

Buffalo Wild Wings announced it is running back its Bottomless Apps promotion nationwide. The deal is positioned as straightforward “all-you-can-eat” appetizers.

What customers get

Starting at $9.99, diners can order unlimited appetizers under the promotion structure described in the excerpt. The program is described as returning across the U.S., meaning the offer is not limited to a single region.

Why it matters

Promotions like this matter because appetizer value can be especially relevant when consumers are watching total food spend—particularly for groups or casual nights out. Bottomless-style offers can also drive higher traffic volumes during off-peak hours and increase average order size for restaurants.

Key takeaways

• The promotion is returning after being previously run.
• It’s nationwide.
• Pricing starts at $9.99.

What’s not specified

The excerpt doesn’t include details like the exact time window, how long the “bottomless” period lasts, or which appetizer menu items are included, so those specifics can’t be confirmed from the information provided.