Why did Game Pass get called too expensive?

Xbox CEO admits Game Pass is “too expensive”

Microsoft’s Xbox chief, Asha Sharma, has acknowledged that Xbox Game Pass has become too costly for players and that pricing will need to change.

According to a leaked internal memo referenced by coverage in the feed, Sharma said Game Pass “has become too expensive for players” and that the company needs to improve its “value equation.” The same memo frames the situation around broader cost pressures facing consumers, including the rising price of hardware and the way Xbox pricing has moved upward over time.

What the reports say will happen next

The messaging is not a promise of a specific price cut in the feed, but it does indicate that Microsoft plans to adjust how Game Pass is positioned and priced. A key part of the statement is that the subscription model should feel like better value relative to what players have to pay for consoles and games.

Why this matters for players

• Subscribers may see pricing changes or new ways to pay.
• Competition pressure is implied: if consumers view the subscription as a luxury, churn becomes a bigger risk.
• Call of Duty is part of the tension: other stories in the feed discuss whether Activision titles could be removed from Day One access, which would directly affect how much value Game Pass provides.

Overall, the significance is straightforward: Xbox leadership is publicly aligning internal strategy with the idea that the current subscription price no longer matches perceived player value.

It remains unclear from the provided stories what exact adjustments Microsoft will make—though the direction is clearly toward reworking pricing/value rather than defending the current structure indefinitely.