Xbox drops Game Pass Ultimate price today

Microsoft has cut the monthly price of Xbox Game Pass Ultimate and PC Game Pass after a recent round of subscriber backlash over earlier price hikes.

Multiple reports in this feed describe the same core change: Ultimate’s cost has been reduced from the higher tier price to a lower monthly amount, with PC Game Pass also seeing a reduction. The shift is closely tied to Microsoft’s effort to reset perceptions of value within its subscription lineup.

The practical impact for players is immediate: subscribers now pay less for the same service tier, rather than facing the higher monthly rate that had been effective for only months. That matters because Game Pass is not just a convenience feature—it’s become one of the main ways many console and PC players manage their game libraries, especially when day-one releases and catalog additions are part of the purchasing calculus.

At the same time, Microsoft is also changing how Call of Duty fits into the subscription relationship. Several items here tie the price adjustment to a policy shift removing Call of Duty day-one access going forward, so the Ultimate price drop isn’t simply a return to the old model.

So for users, the story is two-sided: less cost, but fewer “headline” perks associated with major releases. For Microsoft, the move signals that public criticism around subscription pricing and perceived value is strong enough to drive rapid course correction under the current leadership.

In short: Microsoft lowered Game Pass Ultimate and PC Game Pass prices while also setting expectations that future Call of Duty additions will no longer follow the same day-one pattern.