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How do watch experts spot counterfeits?

A collector-focused approach to spotting fake watches

With vintage watches rising in value, counterfeiters have strong incentives to imitate popular models. One watch expert featured in the provided stories, Jose Perez, is working to help collectors avoid getting conned by teaching people how to recognize high-quality fakes before money changes hands.

What matters most for buyers

While the story doesn’t provide a step-by-step checklist of visual or technical tests, it frames the core reality collectors face: reproductions are becoming more sophisticated as demand grows. That means due diligence has to be a normal part of buying, not something reserved for “once in a lifetime” acquisitions.

The most practical takeaway is that authentication should be treated as a process rather than a single moment of reassurance. In the counterfeit landscape described, expertise is valuable because it can reduce the risk that a watch only looks convincing at a glance.

Why this is urgent

Counterfeiting risk rises as prices rise—when the resale value of a watch climbs, the payoff for fraud increases. The story’s emphasis on the incentives behind counterfeit activity signals that scammers will continue escalating quality and sales tactics.

For collectors, this means:

  • Assume good fakes exist and that they can be persuasive.
  • Lean on expertise (people like Jose Perez) rather than relying only on online images.
  • Treat authentication as risk management, especially for higher-value vintage pieces.

Even though the specific methods used by the expert aren’t enumerated in the excerpt, the broader message is clear: collectors need better tools and guidance to evaluate authenticity, because counterfeiters are highly motivated when vintage watch markets are hot.


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