How do you pick a wedding white?

Question

Hans Steiner · Accepted Answer

A color analyst helps couples choose wedding whites

A color analyst—Megan Bentley, founder of The Color Countess in Columbus, Ohio—works with clients to identify wedding color palettes that flatter their features.

The idea centers on the fact that “white” isn’t one color. Different shades (and even undertones) can clash or harmonize with skin tone, hair color, and personal coloring. Instead of choosing a dress or bridesmaid hue by instinct alone, the process is designed to narrow options to palettes that look cohesive in real-world lighting—especially important for photos and ceremony-day settings.

What her work is built to do

Match undertones to you: The goal is selecting whites that don’t make skin look washed out.
Create a usable palette: Couples can bring the palette into dress fabrics, accessories, flowers, and overall styling.
Make shopping less stressful: Rather than auditioning “random white” options, clients can move with clearer guidance.

The story doesn’t provide details on the specific testing method, what tools she uses, or typical package pricing. But the practical takeaway is straightforward: if you’re stuck between shades of “white for the wedding,” professional color analysis can reduce guesswork and help the final selection look right on you—not just on a mannequin.