Justin Thomas made his own sunscreen—why?

A pro golfer started making sunscreen after a routine problem

PGA Tour player Justin Thomas couldn’t find a sunscreen he liked, so he built his own. The story frames it as a simple, practical turning point: during a skin check, sunscreen became a serious priority, and once that awareness clicked, he still ran into an obstacle—available products didn’t meet his preferences.

That matters because sunscreen use is one of those habits that succeeds or fails on daily usability. Even when people understand the risks of sun exposure, they avoid sunscreen if it feels greasy, leaves a residue, irritates skin, or simply isn’t comfortable enough to apply consistently. Thomas’s decision highlights a “friction” problem in personal care: awareness alone doesn’t drive behavior.

What changed for him

• A skin check pushed sunscreen into the spotlight.
• Existing options weren’t satisfactory.
• He created his own sunscreen to solve the specific “like it” requirement.

Why this story resonates

Thomas’s approach turns a personal preference into a mission. Instead of treating sunscreen as a box to check, he’s positioned it as something to “get more people to take… seriously”—which suggests his product development is also tied to improving uptake.

For everyday consumers, the takeaway is less about celebrity and more about the product experience: the best sunscreen isn’t just protective on paper; it has to be something you’ll actually apply, reapply, and tolerate in real conditions—especially in summer routines that include heat, sweat, and time outdoors.