What was behind The Devil Wears Prada 2 opening?

The sequel’s early momentum: big box-office start

The Devil Wears Prada 2 has generated early commercial momentum, with reports that it’s tracking for a major opening weekend. The headline number shared is a massive $10 million USD box office start from early preview figures.

That matters because the original 2006 film remains a long-standing cultural reference point, and a sequel arriving nearly two decades later is a high-visibility test of whether the franchise’s audience has persisted—and whether the marketing push can convert nostalgia into repeatable ticket demand.

In parallel with the movie’s promotional rollout, multiple entertainment and fashion stories point to a broad pop-culture ecosystem forming around the sequel:

• The release is positioned as part of a larger wave of runway- and style-focused attention, including event coverage and thematic “déjà vu” talk tied to fashion media.
• The sequel’s promotional content includes notable music and collaboration angles, which can draw in audiences beyond the film’s original fan base.

The $10 million tracking number is specifically described as coming from early preview results, suggesting that interest is showing up before opening-weekend proper.

For viewers and industry watchers, a strong preview start often indicates: - early audience turnout - positive momentum from first-day screenings - stronger expectations for opening weekend breadth

If the sequel can sustain that kind of early demand, it signals that Devil Wears Prada isn’t just a nostalgia franchise—it’s active enough to compete in today’s crowded release calendar.