What’s happening with Instagram’s Your Algorithm?

You can now customize Instagram’s recommendations in the main feed

Instagram is rolling out an update that expands its Your Algorithm controls to the main feed, allowing users to view and modify the topics that influence what they see.

Instead of treating the feed as a black box, the feature is designed to give people more direct, topic-level influence over recommendation drivers. That matters because “what you see next” has become a major part of how users discover content, form interests, and spend time on the platform.

What the update changes

• Your Algorithm moves into the main feed experience: The controls aren’t limited to a separate place; they’re being integrated into the feed where recommendations appear.
• Topic-level adjustments: Users can target the categories that help determine their recommendations.

Why it matters

For everyday users, the practical benefit is clearer: you can steer the feed away from certain interests and toward others without waiting for the platform to “learn” through continued engagement.

For brands and creators, this can also affect discovery patterns. If a user adjusts topics, it may change which kinds of posts are surfaced, potentially shifting reach across different content themes.

No rollout dates or regional availability details were provided in the summary, but the headline change is straightforward: Instagram is giving users more tools to shape the recommendation logic behind the main feed.