What’s in Kelsey Plum’s Yam Jam for Maker’s Mark?
Kelsey Plum’s limited-edition Yam Jam joins Maker’s Mark Private Selection
Kelsey Plum has created a limited-edition flavor expression for Maker’s Mark under the brand’s Private Selection program. The launch centers on a customized bourbon “expression” called Yam Jam, built to deliver a distinct mix of flavors rather than a standard bourbon profile.
The description of the release emphasizes an ingredient-forward flavor composition, including citrus, sweet potato, and chili. That combination points to a dessert-adjacent sweetness from the sweet potato, a bright lift from citrus, and a warming, savory-leaning heat from chili.
Why this matters
Maker’s Mark Private Selection is designed for limited runs and curated flavor profiles, and Plum’s involvement adds a familiar mainstream sports figure to a space that often draws celebrity and creator attention.
More practically for drinkers and collectors, the story signals that this is: - Limited-edition (so it’s likely to be available for a short window or in a restricted allotment) - A flavored expression within a bourbon brand’s customization ecosystem
If you follow bourbon releases, the ingredient list—citrus plus sweet potato plus chili—is the signal to watch for when deciding whether it matches your taste preferences. People who like seasonal flavors or spiced-sweet profiles will likely find the blend more aligned than a straight, traditional bourbon pour.
No additional specifics (like exact proof, release date, or which tasting notes dominate) were provided in the story text available here.