Why did REI discount the camp chair?

REI’s Anniversary Sale knocks down the Kelty Low Loveseat

REI is running its Anniversary Sale with discounts that include the Kelty Low Loveseat, a two-person camp chair that’s specifically being positioned as the kind of seating lots of brands are trying to replicate.

The practical takeaway for shoppers is straightforward: REI is offering a limited-time price cut on an outdoor staple that’s meant for casual lounging at campgrounds, tailgates, and outdoor hangouts. Because REI sells across a range of outdoor categories, these sale drops matter most if you were already planning to buy a chair for summer use—rather than treating it like an impulse product.

Here’s what the story implies about timing and decision-making:

• The deal is tied to REI’s Anniversary Sale window, so prices can change quickly.
• The chair is framed as “hard to pass up,” suggesting it competes well against other two-person camp chairs.
• If you’re comparing options across brands, the discount narrows the price gap.

If you’re shopping, the best approach is to treat this like any other seasonal gear purchase: confirm the chair’s size and intended setup (two-person layout, portability, and comfort) and then weigh the sale price against the alternatives you’d otherwise consider.

If you want, tell me your typical use case (car camping vs. backpacking, number of seats needed, and whether you care about compact packing), and I can help you narrow which features would matter most when you compare the Kelty against alternatives on the market.