David Haye bullying row with Adam Thomas

David Haye and Adam Thomas feud escalates on I’m A Celebrity

The long-running public dispute between boxing star David Haye and fellow I’m A Celebrity... South Africa contestant Adam Thomas has intensified again, with both sides continuing to trade barbs after their time in camp.

Multiple updates in the celebrity-news stream point to a persistent “bullying” narrative. Haye has repeatedly attacked Thomas on social media and in comments tied to the show, framing Thomas as weak and suggesting he should have “done” more during jungle trials rather than rely on therapy. In turn, Thomas has said he is receiving therapy following clashes in camp that he described as traumatic.

Beyond online messaging, the controversy has also spilled into claims about on-camp behavior. There are references to tense scenes involving Thomas, including an account that an ITV spokesperson addressed claims Thomas tried to “kick” Jimmy Bullard in unaired moments—indicating that viewers and outlets are combing for specifics.

The dispute also has wider knock-on effects for the show and its audience. Haye’s conduct has drawn criticism, and segments of coverage highlight that co-stars may have been able to “expose” other camp members, while others continue to argue about whether “bullying” occurred.

Why it matters

This feud matters because it shapes audience perception of reality-TV behavior and accountability—especially when the conflict is tied to mental health and the integrity of camp dynamics. It also keeps the show’s legacy alive after filming through continued public statements and counterclaims.