How much did Netflix prices rise?

Netflix raises prices across all US tiers

Netflix has increased prices for every subscription tier in the US, continuing a pattern of incremental price hikes that has become a routine consumer pressure point.

The coverage indicates the company raised prices by up to 12.5% across the board. The ad-supported plan increased to $8.99 per month, up from $7.99. The no-ads tier and the premium tier also moved higher, with figures cited as $19.99 and $26.99 respectively.

Why this matters is less about the absolute dollar amounts and more about what it signals for Netflix’s pricing strategy. The increases arrive after Netflix previously raised prices in January 2025, and the latest change suggests the company is willing to keep pushing list prices rather than relying on subscriber growth alone.

For customers, this can mean near-term churn decisions—especially for households already managing multiple streaming subscriptions. For investors and rivals, the changes can also affect competitive positioning: if Netflix’s price increases outpace those of other streamers, consumers may respond by shifting spending or reducing the number of active services.

Key changes mentioned

• Ad-supported tier now costs $8.99/month
• Standard no-ads tier now costs $19.99/month
• Premium tier now costs $26.99/month

If additional markets follow the US in future rollouts, the impact could widen beyond one geography, but the reporting here focuses on US pricing.