How much does OpenAI charge for ChatGPT ads?

OpenAI sets a high CPM for ChatGPT advertising

Financial Times reporting shows OpenAI is charging advertisers roughly $60 per 1,000 impressions to place ads inside the ChatGPT experience. That rate aligns with some of the higher‑end digital video and streaming ad prices the market has seen—Financial Times compared it to Netflix’s early ad pricing when that service introduced ads.

What this price implies

• Premium placement: A $60 CPM signals OpenAI is positioning ChatGPT as a premium, high‑value ad environment aimed at large advertisers willing to pay top dollar for engaged users.
• Revenue strategy: Charging a steep CPM is a clear monetization move as the company diversifies beyond subscriptions and API sales, but high rates could limit the pool of advertisers to those with deep budgets or specific ROI targets.
• Market comparison: That fee places ChatGPT’s ad inventory among high‑end digital placements rather than typical display inventory, reflecting both user attention and the novelty of conversational ad formats.

Why it matters

Advertisers will watch closely to see whether the platform can deliver measurable outcomes—clicks, conversions or other business metrics—at that cost. If conversion rates are strong, the price could be sustainable and an important revenue stream for OpenAI. If results lag, advertisers may balk and force price adjustments. Either way, the move marks a notable shift in how major AI products are being commercialized.