Why are visits to the U.S. falling?

Question

Hans Steiner · Accepted Answer

A mix of policy, enforcement, and perception is shrinking arrivals

International arrivals to the United States have shown a downturn: the U.S. was the only major tourist area to record a decline in 2025, and early 2026 figures show the slide continuing. One stark metric: visits from Canada — historically the largest single source of inbound U.S. tourists after Mexico — fell by 28 percent in January compared with the previous year.

Several factors help explain the fall. Tighter and more unpredictable border policies have increased the friction of travel for many visitors. Reports of more aggressive immigration enforcement and inconsistent entry procedures have discouraged some would‑be travellers and complicated planning. Political rhetoric and high‑profile policy proposals have also altered perceptions of the United States in some overseas markets, prompting travelers and tour operators to consider alternative destinations.

What this means practically

Short‑term bookings can decline as travelers opt for destinations they view as easier or safer to enter.
Tourism businesses that depend on international visitors — hotels, attractions, and regional carriers — face slower demand and may cut capacity in response.
Destination marketing and government engagement will be important if the U.S. seeks to rebuild inbound demand.

For travelers: check entry requirements well in advance, allow extra time for border processing, and follow official guidance on visas and travel documentation. For destinations and industry stakeholders, reversing the trend will require clearer, more predictable entry rules and concerted efforts to restore visitor confidence.